WHO WE ARE
Purpose-driven creativity, grounded in experience.
Soirée Mi helps organizations and people turn what matters into messages, experiences, and products that create meaningful connections.
More than a service. A way of creating.
Soirée Mi was built on a simple belief: people connect more deeply when purpose is clear and every touchpoint feels intentional. We bring together strategy, communication, design, hospitality, and storytelling to create work that is both meaningful and effective. The result may be a campaign, an event, a brand experience, or a Word Art piece, but the through-line is always the same: make the purpose tangible.
Built from experience.
Led with purpose.
I founded Soirée Mi because I believe the work people care about deserves to be understood, felt, and remembered. Whether I am guiding a communications strategy, shaping a guest experience, or creating a Word Art piece, the question is the same: How do we make the purpose unmistakable? That question has guided nearly two decades of my work, and it continues to shape everything Soirée Mi creates.
Our Approach
Purpose tells us what to prioritize, what to remove, how to speak, and what success should feel like. It keeps creative work from becoming beautiful but empty, and it keeps strategy from becoming polished but disconnected. At Soirée Mi, purpose is the standard used to shape every recommendation and decision.
1.
Listen deeply.
We begin by understanding the audience, the business need, the emotional stakes, and the constraints.
2.
Clarify the purpose.
We identify the central idea people must understand, feel, or act on.
3.
Design the experience.
We shape the message, touchpoints, flow, visuals, and details around that purpose.
4.
Execute with care.
We manage the work with clear communication, professional judgment, and attention to the people experiencing it.
5.
Create lasting value.
We look beyond launch day to reusable assets, stronger relationships, content, learning, and next steps.
Credentials and leadership
BusinessWest 40 Under Forty honoree
100 Women of Color
honoree
Board leadership and community service across Greater Springfield
Experience serving healthcare, nonprofit, corporate, and community organizations
Certified Minority Business Enterprise and Women Business Enterprise
18 years of marketing, communications, and event leadership
